Altura Equities is a boutique M&A advisory firm focused exclusively on trades and home services businesses. We know the industry from the inside — and we put that knowledge to work for our clients.
Altura Equities was founded on a simple observation: the trades and home services industry was experiencing unprecedented consolidation, and the owners at the center of it were navigating complex M&A transactions without advisors who truly understood their business.
Generalist M&A firms don't know what a strong dispatch rate looks like. They don't understand the difference between a maintenance agreement and a service contract, or why technician retention is a leading indicator of business quality. They treat every business like a spreadsheet — and owners pay the price in lower valuations and deals that fall apart in diligence.
We built Altura Equities to be different. Our focus is narrow by design: trades and home services M&A, exclusively. That focus gives our clients an advantage — in preparation, in process, and in outcome.
We don't tell owners what they want to hear. We tell them what they need to know — the honest assessment of where their business stands, what it's worth, and what it would take to get a better outcome.
That directness builds trust. Most of our clients come through referrals from past clients — because when you get a straight answer from an advisor who's actually worked in the industry, it's worth talking about.
We measure our success by our clients' outcomes, not by the number of deals we close. When a client isn't ready to sell, we tell them — and help them get ready instead.
Revenue range of businesses we advise
Typical transaction timeline from engagement to close
Active trades verticals covered in our advisory practice
Confidentiality maintained on every engagement
We don't advise tech companies, restaurants, or retail. Our entire practice is built around the specific dynamics of HVAC, plumbing, roofing, electrical, and specialty contracting M&A.
We never represent both sides of a transaction. When you engage Altura Equities, you have our full, undivided representation. Your interests are the only interests we serve.
Our primary compensation is a success fee tied to deal closing. We only win when you win. That alignment keeps us focused on getting you the best possible outcome — not just getting a deal done.
If your business isn't ready to sell, we'll tell you. If the market isn't favorable, we'll say so. Our job is to give you accurate information so you can make the best decision for yourself and your family.
We speak the language of the trades. Our conversations with you and with buyers are grounded in operational reality — not financial jargon that obscures more than it reveals.
Every conversation, every document, every piece of information shared with us is protected. Your employees, customers, and competitors will never know you're exploring a sale until you decide to tell them.
Tell us about your business. We'll tell you what it might be worth, what the process looks like, and whether now is the right time to explore your options.
Schedule a Confidential Call